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Linear TV Networks vs OTT Services: The Transformation of Competition and the Next Generation of New Content, within the Context of Global Content Consumption and Ongoing Competition
Linear broadcasts have long been recognized as mainstream television formats, relying on scheduled programming via cable. In contrast, OTT platforms operate on ad-supported systems, with global streaming giants, Disney+, and niche players serving as dominant forces. As digital engagement shift, rivalry between broadcast stations and streaming servi